About JOA Foods

Bringing Quality Cooked Foods to Your Table.

At Joa Foods, we bring you the perfect balance of taste, freshness, and ease, making mealtime more enjoyable than ever. Whether you're looking for fresh, chef-prepared meals delivered weekly with Jewel of Asia - eCommerce, or craving the rich, authentic taste of Indian curries from Jewel of Asia - Retail, we have something for everyone.

With premium ingredients, no artificial preservatives, and a passion for great food, we ensure every bite is packed with flavour

Our Story

Founded with a vision to redefine ready-made meals, JOA Foods has grown into a trusted name in the food industry. Our products are crafted with care, using premium ingredients and time-honoured recipes to ensure every bite is packed with flavour. Over the years, we have expanded our reach, partnering with major retailers making our products easily available to households across Australia.

Our Commitment to Quality & Innovation

At Joa Foods, we take pride in innovation and continuously evolve to meet the changing needs of modern consumers. We believe in sustainability, transparency, and using only the finest ingredients to craft meals that are not only delicious but also nutritious.

Zero Preservatives – 100% Natural Goodness

Our meals are crafted with fresh, high-quality ingredients and contain zero preservatives—ensuring natural flavours and wholesome nutrition in every bite.

Convenient & Ready-to-Eat

Enjoy delicious, home-style meals without the hassle of cooking. Our ready-to-eat options save you time while delivering great taste and quality.

Trusted by Leading Retailers

Our products are stocked in major stores in Australia, proving our commitment to quality and consumer trust.

Sustainable & Responsible

From ethical sourcing to eco-friendly packaging, we ensure our processes are sustainable, reducing our impact on the environment.

Consistently High Quality

Every meal undergoes rigorous quality checks to maintain the highest standards, delivering the best taste and freshness every time.

Meet The Team

Founder & Head Chef

Vipulkumar Khokhar

At the heart of Joa Foods Pty Ltd is our founder, Vipulkumar Khokhar, a professional chef with over 20 years of experience in the culinary industry. His passion for food and expertise in crafting authentic flavours have shaped Joa Foods into what it is today.

With a strong background in Indian, Asian, and global cuisine, Vipulkumar's mission is to bring restaurant-quality meals to homes across Australia, ensuring that every dish we offer is made with the same love, care, and attention as a home-cooked meal.

Under his leadership, Joa Foods continues to innovate and redefine convenience food, bridging the gap between authentic flavours and modern lifestyles.

Sustainability & Responsibility

Our team works hard to ensure that every meal we produce is:
1. Made with high-quality ingredients
2. Free from artificial preservatives and additives
3. Prepared with care in state-of-the-art facilities
4. Designed to offer convenience without sacrificing taste

We are dedicated to delivering food that people love, making every mealtime a delightful experience.